Showing posts with label Showrooming. Show all posts
Showing posts with label Showrooming. Show all posts

Tuesday, August 13, 2013

Do You Use Retail Stores for Showrooming?

Do You Use Retail Stores for Showrooming?

A recent survey showed that Best Buy and Wal-Mart are the top two targets for showrooming customers. Are you among them?

For the uninitiated, "showrooming" refers to browsing a physical retail store to get your hands on devices or an in-person demo before going home to purchase the product online. Sites like Amazon can often provide a better price than brick-and-mortar stores, but the downside is you can't get a feel for your gadget before you spend money on it. Showrooming allows you the best of both world (although, it can be a huge pain for retailers).

Do you take part in the practice? If you do, what can a retailer do while you're in their store to convince you to buy right then and there instead of purchasing online? Most importantly, is it worth it?

Survey: Best Buy And Walmart Are Most Popular Stores For Showrooming | Consumerist

Photo by Mack Male.


View the original article here