Tuesday, August 13, 2013

Do You Use Retail Stores for Showrooming?

Do You Use Retail Stores for Showrooming?

A recent survey showed that Best Buy and Wal-Mart are the top two targets for showrooming customers. Are you among them?

For the uninitiated, "showrooming" refers to browsing a physical retail store to get your hands on devices or an in-person demo before going home to purchase the product online. Sites like Amazon can often provide a better price than brick-and-mortar stores, but the downside is you can't get a feel for your gadget before you spend money on it. Showrooming allows you the best of both world (although, it can be a huge pain for retailers).

Do you take part in the practice? If you do, what can a retailer do while you're in their store to convince you to buy right then and there instead of purchasing online? Most importantly, is it worth it?

Survey: Best Buy And Walmart Are Most Popular Stores For Showrooming | Consumerist

Photo by Mack Male.


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